Estee Lauder Pure Color Lipsticks - Reformulation Now Available
Release Date + About the Launch
This long lasting lipstick saturates lips with statement-making, wearable color designed to flatter all skintones. High-performance lipstick stays color true and wears for 10 impactful hours while resisting bleeding, feathering and creasing.
Now online
Products in the Launch
Pure Color Creme Lipstick, $36.00 (New, Permanent)
Creme Finish: Dimensional color glides on effortlessly to a smooth, satin finish. Full coverage lipstick with plumping, nourishing and conditioning benefits.
- Show Stopper Nude family
- Modern Muse Nude family
- Disguise Nude family
- Untamable Nude family
- Make You Blush Nude family
- Covetable Nude family
- Rebellious Rose Pink family
- Unleashed Pink family
- Eccentric Pink family
- Powerful Pink family
- Dynamic Pink family
- Pretty Vain Pink family
- Bois de Rose Pink family
- Guilty Pleasure Pink family
- Impassioned Coral family
- Defiant Coral Coral family
- Confident Coral family
- Fierce Coral family
- Persuasive Coral family
- Carnal Red family
- Uncontrollable Red family
- Noir Red family
Pure Color Matte Lipstick, $36.00 (New, Permanent)
- Influential Nude family
- Love Bite Nude family
- Suit Up Nude family
- In Control Nude family
- Expose Nude family
- Secret Scandal Nude family
- Knowing Nude family
- No Concessions Nude family
- Change the World Nude family
- Sultry Nude family
- Rebellious Rose Pink family
- Object of Desire Pink family
- Risk It All Pink family
- Power Kiss Pink family
- Persuasive Coral family
- Next Romance Coral family
- Flirtatious Coral family
- Visionary Coral family
- Captivated Coral family
- Rule Breaker Coral family
- Rule Maker Coral family
- Fragile Ego Coral family
- Lure You In Coral family
- Fiercely Coral family
- Speak Up Coral family
- Independent Coral family
- Deny All Red family
- Demand Red family
- Thrill Me Red family
- Red Ego Red family
- Fearless Red family
- Lead You On Red family
- Dark Desire Red family
Pure Color Hi-Lustre Lipstick, $36.00 (New, Permanent)
Shimmering color creates dimensional, glistening shine. Medium coverage lipstick with instant plumping, conditioning benefits.
- Tiger Eye Nude family
- Pink Parfait Pink family
- Starlit Pink Pink family
- Candy Pink family
- Rebellious Rose Pink family
- Frosted Apricot Coral family
- Angel Lips Coral family
- Persuasive Coral family
- Slow Burn Coral family
- Hot Kiss Mauve family
Oy vey. Another crazy long “10 hour wear” claim. We eat. We drink. We talk. Lucky if anything in the regular bullet tube lasts even 5-6 hours. š
That was my first thought as well. “10 hours”…really? (A girl can hope.)
I’m sure EL’s lipsticks are good ones, but they are so jolly expensive here in Aus that I never buy them.
Woah, lippieganza. Those descriptions..handyš. I did enjoy the old Pur Color line.
Yep, Iām with Nancy about the wear claim. This long wear thing some brands are doing seems a gimmick. Even if they leave a stain, I am not sure the allure of having a lipstick last for hyperbole hours.
Do these still have a fig scent like they used to? I love that!
I recently bought one of the new mattes-Stolen Heart, which isn’t listed here, but I would say is in the pink family. (It’s the shade Ana de Armas wore to the Golden Globes last month.) I just wore it yesterday and it seems to hold up pretty well for 6-7 hours. (I haven’t tested the 10-hour claim yet.) The color on the corners of the mouth wore away a bit after eating or drinking, but it stayed on most of the lips and nothing transferred onto the mask I wore for my weekly grocery run.